The Timberland Company has a long-standing tradition of responsibility to their employees, to communities, and the environment. Their motto is “Making things better”, which they achieve by producing positive change around the world. Some of the positives include, helping plant 9.6 million trees worldwide since 2001, using recycled material in the manufacturing of footwear, reducing the use of energy, and practicing zero waste, just to name a few.
The purpose of this article will primarily be a review of the Timberland Chocorua Men’s Boots, which is one of the most popular hikers on the market, but I do believe that it is worth noting that Timberland has a rich history of being community and environmental champions, on top of being a quality boot manufacturer. Although footwear is their main focus, they do manufacture other products like clothes, watches, sunglasses, and leather goods, all while maintaining high ethical standards.
Timberland was founded by Nathan Swartz, who was the fourth generation of a shoemaker’s family that migrated to the US from the Russia Empire before World War I. The Abington Shoe Company, which was founded in 1928, was the company that Nathan had purchased a 50% stake of in 1952, and three years later bought out the remaining interest. It wasn’t until 1978 that The Timberland Company moniker was adopted.
Timberland’s first guaranteed waterproof boots were created in 1973, and were actually tested by being left in a toilet overnight. Fortunately testing boots that way has changed, and is now done using a more scientific method. A less disgusting fact about Timberland was that they were the first boot manufacturer to have an ad on TV.
By 1985 a million pairs of Timberland classic boots had been sold, which at the time was quite an accomplishment. In the 90s Timberland sales tripled thanks to rappers endorsing the classic six-inch style boots, making them more popular than Air Jordans for a time in the early part of the decade.
Setting target goals at Timberland is something that they seem to take great pride in. One example would be something they call -Timberland Environment Product Standards (TEPS)- which they apply to their entire product line. With their commitment to making environmental targets for all of their products, they aim to use more recycled, renewable and organic materials. As a result, some of their goals to achieve by 2020 include, using at least one material in all of their footwear that is either renewable, organic, or recycled. Using leather from tanneries that have earned a silver or gold rating from the Leather Working Group that follow the best environment practices, and apparel cotton will be entirely sourced from organic sources, as well as PVC free apparel and footwear.
Another great aspect from this company is their trademark program called Timberland’s Path to Service. First introduced in 1992, this program gives 40 paid hours to full time employees annually to serve in the community. Timberland applies their path to service by organizing annual global service events for Earth Day in the spring, and Serv-a-palooza in the fall, giving aid to environmental projects and community based needs.
When it comes to footwear Timberland seems to have one of the widest ranges of shoes and boot styles available on the market today. By my count they have over 300 different styles for men to choose from, such as sandals, chukkas, dress, sneakers, work boots and shoes, and hikers, with over 90 styles that are waterproof. Timberland also has premium handcrafted boots and shoes that would pair well with their entire line of clothing and accessories.
The best boot for your buck
When it comes to your average hiker, by that I mean someone that just likes to get out on a mountain trail for a few hours to enjoy what nature has to offer, these boots will in my opinion perform perfectly well. If all you need is a comfortable, durable, reliable boot, the Timberland Chocorua is a solid choice for casual every day hiking. Not only is it economically priced, it also is proven to be a popular choice for avid hikers, and according to a majority of customer reviews they perform very well while lasting for several years.
Along with being an Amazon top seller they do come with a 60-day manufacturer return policy, which is quite good for these types of boots. They are a stylish traditional hiker which is also nice, with a Gore-tex membrane and premium grain leather uppers with a sharp logo. The toe box is sturdy which I find can be a good thing, but they will flex where they need to on more rugged terrain. The outsole on the Chocorua’s are a durable rugged lug pattern that perform well on wet rocks, snow and mud.
There are a few colors that are offered as well with the Chocorua, a brown/green, black, medium brown, and brown. A wide feet option is available, with a rubber sole that contains a 5″ shaft from arch as well as a 12″ circumference boot opening. The hardware is rustproof but be aware that the laces might not last as long as you would like, but it’s always a good idea to carry spare laces with your survival gear anytime your exploring the wilderness.
- Amazon Choice, top seller
- Breathable and waterproof Gore-tex and leather
- reasonably priced
- wide feet option
- Good for day hikes
- EVA midsole
- Gusseted tongue
- Removable anti-fatigue insole
- Rubber sole
- Sub-par laces and eyelets
- Not great for backpacking
- Tough terrain hard on a thinner sole
- Less than perfect insole comfort
There is no doubt that Timberland is a well renowned brand that is extremely generous to the community, environment, and to their customers. You can rest assured that when you have purchased any of their products, which number well into the hundreds, you have helped give back a little yourself. It’s nice to know that there are true conscientious people and businesses out there that are willing and able to make a difference in our world today, good on Timberland and their customers, keep it up.
So put your best boots on, and find your path!